About Empathie
Empathie Creative (formerly known as YEG Marketing) is an Edmonton based marketing company, creatively inspiring entrepreneurs and founders across the world.
We create a strategic plan to build the foundation of your marketing efforts.
We work with you to understand your business and create a custom strategy to elevate your business both online and offline. From there, we work to build your brand design and execute your ideas on social media to create an organic following to elevate your visibility. It’s all about telling your story – in a unique and innovative way.
Our Values
Through thought leadership and demonstrations of our commitment to social justice, we inspire others to do the same. We envision a world where everyone feels fulfilled in their professional endeavors and feel good about the work they do.
Integrity
We believe living up to our word matters.
Leadership & Responsibility
We believe in creating a positive impact through all of our interactions, holding ourselves and others to being socially responsible, and are committed to leading by example and learning as we go.
Respect & Understanding
We believe in supporting others with kindness, empathy, and patience and are committed to collaboration with others and valuing one another above all else.
Communication & Clarity
We believe in building trust with others through timely, truthful and transparent communication and we are committed to always being approachable and open minded.
Our Team
Meet Joanne Bartolome
(she/her) Owner & founder
As a brand strategist, online collaborator, and connector, Joanne is the owner of a marketing business in Edmonton with the recent launch of Your Social Planner. She is a conscious leader who lives daily to the fullest while helping business owners craft their unique online stories for social media.
Growing up, she saw the importance of hard work and dedication, learning firsthand through immigrant parents and how to be grateful for the small things that come your way. Her business allows her to showcase the balance for entrepreneurs while embracing the tough times and challenges. She hopes to empower others to showcase their true and authentic selves online.
As a graduate of the Bilingual Bachelor of Commerce program at the University of Alberta, Joanne took half her courses taken in English and the other half French. Joanne has also completed a certificate at NAIT for HTML/CSS to further understand website development and several Adobe programs. She’s been recognized both nationally and internationally for marketing competitions and has helped hundreds of business owners, entrepreneurs, and founders with their social media marketing strategies. Currently, she is a Digital Advisor for Alberta Women Entrepreneur’s Bold Leadership program, helping advise regarding social media marketing and analytics for incredible businesses across Alberta.
Meet Alexa Golden
(she/her) OPERATIONS Manager
Born and raised in Sherwood Park, Alberta, Alexa has always had a passion for anything and everything creative. From dance to music, theatre, pottery, and digital media creation, she has tried her hand at a variety of mediums that allow her to express herself through art.
After graduating from MacEwan University in 2018 with a degree in Communication Studies, Alexa knew she wanted to work in the world of social media marketing. She had successfully developed her own social media presence through YouTube and Instagram since 2013, growing a combined following of over 40,000 subscribers, and felt compelled to share her knowledge with business owners looking to dive into the digital space. Alexa worked as the Creative Director of Virago and Lace Digital Branding for three years post-graduation before joining the Empathie team.
In her free time, Alexa enjoys traveling both locally and abroad, spending time in the mountains, and camping with her boyfriend and puppy, Lilo. She also loves devoting time to expanding upon her knowledge of spirituality and personal growth and sharing her life experiences through her podcast, Gossip and Gratitude.
Meet Bree Kim
(she/THEY) MARKETING MANAGER
Bree is that person who can only be described as a born creative. As a child, she often sought out different mediums to express that creativity. She tried everything from painting and knitting to storytelling and dance, eventually settling into her role as a theatre kid. However, her true passion blossomed when she saved enough money to purchase her own computer and discovered the world of digital media creation.
Upon realizing her love for digital content creation, she taught herself several key web development languages, photography, and Adobe Creative Suite. This led her to pursue a more creative-based career and in 2018, she graduated from MacEwan University with a degree in Communication Studies. She stepped into the world of digital media and it wasn't long before she found herself managing email marketing and customer support at a small boutique. After spending three years there, she decided to pursue a new challenge and joined the Empathie team, where she specializes in telling a brand's story through social media marketing.
When she's not spending time on social media studying the newest trends, she'll likely be found reading on the couch while snuggling with her cat, blending beautiful colours into resin, or sharing her own story through her Instagram.
Meet Morgan Strilchuk
(she/her) social media coordinator
Morgan is a university Student at MacEwan University, in her 4th year of the Bachelor of Commerce program, majoring in Marketing and Minoring in Business Entrepreneurship and Innovation. She loves creating vlogs of her everyday life and creating that pleasing feed for her social media platforms.
As she realized her love for social media and finding what is aesthetically pleasing to the eye, she has worked with companies as their micro-influencer to create content for their social media platforms and to spread awareness about their brand. She loves to find the newest trends and sounds and use them creatively.
When she is not spending time on social media or videoing her everyday life, she’ll likely be found spending time with her family and friends, traveling, and golfing.